When the FIFA World Cup kicks off in North America in June, the trophy won’t be the only prize up for grabs. Nike Inc. and Adidas AG will be battling on and off the pitch to win sales and to raise the profile of their brands in the US and around the world. With the games hosted in its home markets, and with Elliot Hill in place as chief executive officer for long enough to make a difference, the tournament is Nike’s to lose.
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The World Cup Is Nike’s to Lose Versus Adidas
