John Fieldly, Celsius CEO, says energy drinks are the fastest-growing category in the market and the deal with Pepsi’s Rockstar maximizes the value of Celsius’ portfolio. He tells Scarlet Fu and Bailey Lipschultz on “The Close” the company is also focusing on female consumers with a lifestyle brand for today’s health-minded customer. (Source: Bloomberg)
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PepsiCo Boosts Stake in Celsius With $585 Million Deal
