MNTN CEO Weighs in on US TikTok Deal

MNTN CEO Weighs in on US TikTok Deal



MNTN CEO Weighs in on US TikTok Deal
Mark Douglas, founder and CEO of MNTN, says too much focus is on TikTok’s data and not enough on its revenue. He tells Romaine Bostick and Vonnie Quinn on “The Close” that much of TikTok’s revenue comes from TikTok Shop, where influencers earn money. Without that income, he warns, creators won’t stay on the platform. (Source: Bloomberg)


www.bloomberg.com
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