Hailey Bieber’s Rhode brand was a huge win for Elf Beauty. Why the stock is losing a fifth of its value anyway.

Hailey Bieber’s Rhode brand was a huge win for Elf Beauty. Why the stock is losing a fifth of its value anyway.



Hailey Bieber’s Rhode brand was a huge win for Elf Beauty. Why the stock is losing a fifth of its value anyway.
Elf Beauty surprised Wall Street with a weaker outlook and profit, sending the stock more than 25% lower.


www.marketwatch.com
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