Where to Buy, JFK Fashion

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With style guides on how to dress like JFK Jr. currently taking over everything from your inbox to your group chat (and at least one friend suddenly committing to a backwards cap thanks to Ryan Murphy’s shiny retelling of Camelot), we’re opting to zoom out. Way out. Because before there was JFK Jr. on a Tribeca bike with a closed blazer, there was the original blueprint for Kennedy-man style: President John F. Kennedy.

The 35th president wasn’t just known for his charm and political prowess. He had the New England coastal wardrobe to match. Knit sweaters, camp-collar shirts, perfectly tailored suits; the man understood the power of looking like you summer in Hyannis Port even when you’re working in D.C. But there’s one accessory he returned to again and again: aviator sunglasses from American Optical. His go-to was the Saratoga silhouette (a shape which you can shop online here).

Now American Optical is back with a new drop, and it’s not one to hesitate on. The Original Pilot “Blood Moon” Aviators are the second product in the brand’s Lunar Series, and only 999 pairs exist.

Retailing at $265, the Blood Moon Aviators feature a bold red lens, a certificate of authenticity, and the brand’s signature logo stamped up front. And the history runs deeper than a Kennedy photo op. American Optical’s Original Pilots were sent to Apollo 11 astronauts in mission kits, and a pair from that era now lives in the Smithsonian, according to the brand.

JFK famously set the goal to reach the moon — a mission finally completed in 1969, years after his assassination.

This particular release also nods to the recent lunar eclipse, a blink-and-you-missed-it celestial event that happened on March 3, 2026, and won’t come around again for over two years. Like the eclipse, these won’t stick around either. When 999 pairs are gone, they’re gone.

So if you’re going to take style cues from a Kennedy, consider going straight to the source. Shop the American Optical Blood Moon Aviators now while you still have the chance.