Mattel Chairman and CEO Ynon Kreiz explains how he has transformed the maker of Barbie and Hot Wheels from a traditional toy manufacturer into a modern intellectual property and brand management powerhouse. He also discusses how he recognized the untapped potential of Mattel’s brands far beyond the toy aisle. Kreiz is on this week’s episode of “The David Rubenstein Show: Peer to Peer Conversations.” This interview was recorded October 29 in New York. (Source: Bloomberg)
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The Evolution of Mattel: From Toy Maker to IP Company
