Primetime TV Sees Ad Dollars Decline for Third Consecutive Upfront
Madison Avenue continues to pull millions of dollars out of what was once its star vehicle — primetime TV —…
Tag: Upfront
TelevisaUnivision Sees Flat Upfront Volume, Despite Surge in Digital Ads
Spanish-language giant TelevisaUnivision said it was able to secure the same amount of advertising commitments it did last year during…
Tatiana Siegel on Dean Cain; Disney, NBCU and Fox Wrap Upfront Sales
He’s spent a lot of time in blue tights. He’s embraced Donald Trump and the MAGA movement. And he has…
Sports Surge in TV Upfront Pushes NBC 2026 Super Bowl Near Sell-Out
TV networks eager to stay in the advertising game during a critical sales season can rely only on sports. Madison…