Mattel to Releases ‘Jaws’ and ‘Back to the Future’ Hot Wheels for SDCC
Mattel is marking the 50th and 40th anniversaries of Jaws and Back to the Future with collectibles for San Diego…
Tag: Mattel
Mattel and Mastercard Execs Talk Barbie and More
Mattel’s chief brand officer Lisa McKnight and Mastercard’s CMO’s Raja Rajamannar shared insight on how they’re building brand trust, addressing…
OpenAI and Barbie-maker Mattel team up to bring generative AI to toymaking, other products
Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP repackaging.…
Mattel, OpenAI Sign Deal to Bring ChatGPT to ‘Iconic’ Toys
A trailblazing new partnership will bring AI power to bestselling toys. Mattel announced on Thursday that it had signed a…
Trixie Mattel Praises Beyoncé’s Cowboy Carter Tour
As Beyoncé fans gear up for her latest dates on the Cowboy Carter tour, Drag Race superstar Trixie Mattel is…