The Conversation You Must Have Before Hiring Your Next CMO
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Most CMO hires are set up to fail before day…
Tag: CMO
Binance CMO Rachel Conlan is leaving the crypto exchange
Rachel Conlan, the chief marketing officer (CMO) at Binance, the world’s largest cryptocurrency exchange, said she is leaving the company…
Klarna’s CMO Created an AI Clone to Handle Angry Comments
Key Takeaways Klarna CMO David Sandström created an AI avatar of himself so employees could “vent” during a period of…
Allahabad HC grants interim relief to ex-UP CMO by staying trial proceedings
Lucknow, The Allahabad High Court granted interim relief to former chief medical officer Dr Anil Kumar Shukla by staying ongoing…
The Strategy P.F. Chang’s New CMO Is Betting On
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Holly Smith saw an opportunity in the strong memories people…
NFL CMO Tim Ellis Explains League’s Expansion Boom as Super Bowl Nears
Tim Ellis is the CMO for the force behind America’s annual marketing Olympics: the Super Bowl. The NFL’s executive VP…
Crypto exchanges must evolve beyond trading: BitGet CMO
Crypto isn’t just complicated—it’s a communication challenge. With wallets, DeFi, tokenized assets, and endless trading options, users can easily get…
Polymarket Will Launch Token and Airdrop After U.S. Relaunch, CMO Says
Prediction market Polymarket will launch a token and airdrop a portion of it to users after it officially resumes operations…
Coinbase taps former Cash App exec as new CMO
U.S.-based cryptocurrency exchange Coinbase has hired Cathrine Ferdon, a former executive at digital payments platform Cash App, as its new…
I Sucked as CMO. Here’s Why I Gave Up My ‘Chief’ Title.
At first, I really thought I needed a big title. I cofounded Mid-Day Squares in 2018 with my sister and…