The watch world is losing its collective mind over the Royal Pop, a collaboration between Swatch Group AG, best known for its brightly colored plastic timepieces, and Audemars Piguet, one of the world’s most successful upmarket horologists. After a week of fevered speculation, the two companies revealed they’re joining forces on a $400 pocket watch that blends Swatch’s “Pop” line from the 1980s with Audemars’ iconic Royal Oak wristwatch.
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Swatch Is Seeking a Royal Pop From Audemars Piguet Hype
