Shaquille O’Neal‘s latest business venture is sure to be a slam dunk.
The NBA legend is set to debut his first ever signature fragrance, aptly called Shaquille O’Neal, which is available starting Sept. 3. exclusively at JCPenney before expanding to additional retailers in six months.
The scent, which retails for $55, is described as “bold and sophisticated” and “designed to embody confidence and presence.”
“This fragrance is all about presence,” Shaq said in a press release. “It’s strong, smooth, and leaves a mark, just like I aim to do in everything I take on. I wanted something luxurious but still within reach, and this is it.”
The Shaquille O’Neal fragrance features a combination of bergamot, grapefruit, and black pepper top notes, as well as hints of cardamom, suede, and benzoin, among other ingredients.
Shaq’s latest venture into the world of beauty marks a deepening of his existing business relationship with JCPenney.
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