Ben Witte, founder and CEO of Recess, says the company’s thesis is that in an increasingly stressful world, consumers are prioritizing mental wellness and seeking healthier ways to relax. He tells Katie Greifeld and Norah Mulinda on The Close that Recess is positioning its drinks as an evening relaxation option instead of a glass of wine. (Source: Bloomberg)
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Recess CEO: Building a Leading Relaxation Beverage Brand
