Pop Band LANY Partners With Lola Blankets on Soft Throw Blanket

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In the lead-up to LANY’s new album era, fans are getting more than just music. The pop band has teamed with Lola Blankets for a limited-edition faux fur blanket, designed in a muted brown-and-black windowpane pattern. The collaboration marries LANY’s forthcoming “Soft” with Lola’s reputation for creating viral, ultra-soft blankets that have become synonymous with aspirational comfort on social media. 

Lola Blankets has carved out a niche in the home and lifestyle market, known for its oversized, innovative designs that frequently dominate TikTok and Instagram. The brand has built its following on scarcity-driven drops and buzzy collaborations, positioning itself as both a luxury good and a collectible. By partnering with LANY, Lola leans into the growing intersection between music and lifestyle, offering fans a piece that goes beyond standard merch into something more permanent and tactile. 

For LANY, the partnership arrives at a pivotal moment. The Los Angeles-bred band, fronted by Paul Klein, has spent the last decade evolving from dreamy alt-pop to expansive pop-rock. Their past projects, from 2018’s heartbreak-driven “Malibu Nights” to 2023’s more rock-inflected “A Beautiful Blur,” have showcased an oscillation between minimal vulnerability and maximal production. Their upcoming sixth studio album, “Soft,” slated for release on October 10, marks what Klein has called an emotional reset — a conscious effort to “stay soft” despite the hardening effects of the world. Its lead single, “Know You Naked,” released in August, signals the start of this new chapter. 

The Lola × LANY blanket isn’t just a seasonal drop. It’s designed to reflect the ethos of the album itself: a piece that embodies comfort, intimacy and warmth. The understated brown and black tones are versatile enough for any living space while carrying the symbolic weight of the band’s messaging — an invitation to wrap oneself in softness as a physical counterpart to the emotional terrain of the record. 

The collaboration also points to a wider trend in the industry, where artists are increasingly merging music merchandising with lifestyle and design. Rather than limiting fan offerings to concert tees or vinyl, projects like this one bring an artist’s aesthetic into the home, extending the listening experience into daily life. 

Shop the Lola Blankets x LANY collab here.