MediaForEurope, the TV group controlled by Italy’s Berlusconi family, has raised its stake in German broadcaster ProSiebensat.1 to 75.61%, and will become the majority shareholder.
MFE, which is headed by Pier Silvio Berlusconi — who is the son of the late former Italian Prime Minister and TV tycoon Silvio Berlusconi — and runs TV operations in Italy and Spain, has long been building a growing stake in ProSiebensat.1 and plotting a ProSiebensat.1 takeover as part of its plan to create a pan-European advertising-funded network.
Bert Habets, group CEO of ProSiebenSat.1, said: “MFE becoming our majority shareholder marks an important milestone for ProSiebenSat.1. Together, we cover five core European markets, with ProSiebenSat.1 being a leader in Germany, Austria and Switzerland, and MFE in Italy and Spain, reaching a combined population of about 210 million people.
“In the coming weeks, we will work closely with MFE to identify the most promising opportunities for a deepened collaboration and align our vision for the future.”
More to follow.
variety.com
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