Keke Palmer, Alan Cumming, ‘Reggie Dinkins’ Cast

It’s a make-or-break year for the Primetime Emmys. After NBC broadcasts the 78th Emmy Awards on Sept. 14, the current four-network “wheel deal” — in which ABC, NBC, CBS and Fox take turns airing the annual event — expires. As of now, no renewal is in place, meaning we still don’t know what the future holds for the show.

I’ve used this column over the past few years to pitch my idea: a “roadblock,” in which every streamer and broadcaster simulcasts the Emmys. That would expose the show (and the nominated programs that it spotlights) to a much wider audience, as opposed to the limitations that come with airing on just one outlet at a time.

The concept of everyone coming together for one evening — and pausing their competition for the good of the overall TV business — had some legs. Then the Motion Picture Academy went and struck a megadeal with YouTube to move the Oscars to the platform in 2029 — in a pact said to be in the nine-figure range.

Now I fear the Television Academy might have YouTube envy, and want to make its own deal with a social media platform (Emmys on TikTok? Or Instagram?) or even a global streamer. But I’d advise it to think long and hard about that.

First off, unlike the Oscars, the Emmys are not a global event. The Primetime Emmys focus on shows broadcast by U.S. outlets for U.S. viewers. Sure, some international series and plenty of British dramas make their way to the Emmys, because they’re U.S. co-productions. (Apologies to Canada’s Emmy ineligible “Heated Rivalry,” which was not.) But this is a domestic award, so there’s not much selling point to the idea that viewers in Spain or India could tune in on Netflix.

Also, sealing a deal with just one outlet would alienate everyone else in the Emmy game. I think it would ultimately leave rivals less interested in campaigning for the awards themselves if their competitor had exclusive rights to the ceremony. And there should be a broadcast component no matter what — megahits like “Tracker” and “High Potential” are reminders that broadcast still helps drive awareness and intent to view, even for audience members who watch those shows on a streamer.

So either expand the wheel to include streamers alongside the broadcast networks, renew the plan already in place — or go with gusto for my roadblock idea.

As for this year, Jesse Collins Entertainment is back for a fourth time to produce, and now they must figure out a host (or hosts). NBC, of course, has Jimmy Fallon and Seth Meyers on tap — but both have done the gig and I’m guessing aren’t champing at the bit to return. Look deeper inside NBC and Peacock, and there are several options: Keke Palmer (“The Burbs”), Alan Cumming (“The Traitors”) and Amy Poehler (the upcoming “Dig”) come to mind.

A wild choice could be Seth MacFarlane, who produces “Ted” and “The Burbs” for Peacock — and yes, given the talk over the years about his widely panned Oscar hosting gig, this could be a redemption.

But my real out-of-the-box choice is the stars of NBC’s “The Fall and Rise of Reggie Dinkins.” This comedy needs more attention, and putting Tracy Morgan, Erika Alexander, Bobby Moynihan and Daniel Radcliffe together onstage would be fun. “Reggie Dinkins” viewers know this cast has hysterical chemistry, and there’d be plenty of room for off-the-cuff improv energy.

In particular, Morgan and Moynihan could bring some “Saturday Night Live” spirit to the show (and perhaps recruit some of their former “SNL” co-stars). Radcliffe knows his way around a stage. And Alexander could make sure the show stays on the rails.

At a recent NBC Emmy luncheon, I broached the notion with the “Reggie Dinkins” cast — and they’re all in. “That’s a brilliant idea,” Alexander said. “How can we make that happen?” Morgan knew: “That’s Variety right there. He’s probably going to make it happen!”

OK, Tracy, let’s see if we can convince the TV Academy to take my Emmy roadblock pitch … and throw in the “Reggie Dinkins” cast as this year’s hosts for good measure.