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Harry Styles‘s Pleasing has added a new accessory to its lineup: earplugs.
The lifestyle brand, which the Grammy-winning artist launched in 2021, has teamed up with Loop Earplugs on a limited-edition collection of the Experience 2 Earplugs, designed specifically for live music. The release features two new colorways inspired by the Pleasing aesthetic (Loud Enough comes in blue, Love Enough in pink). Both retail for $39.95 and go on global sale May 21, with a preview at an immersive pop-up in Amsterdam this weekend.
“At Pleasing, we think about the little details that enhance your day to day, the ones that deepen experiences and turn fleeting moments into lasting memories,” Pleasing creative director Harry Lambert says in a statement. “Bringing that same intention to live music felt instinctive: making it clearer, more immersive, more your own, more Pleasing. This collaboration with Loop grew naturally from that idea, especially as something our founder has long been a fan and wearer of. Together, we designed two joyful pieces to bring a new level of clarity and care to live music, wherever you are, whatever you’re listening to.”
The timing is not accidental. Harry Styles kicks off his “Together, Together” world tour Saturday night at Amsterdam’s Johan Cruijff Arena, the first of ten nights he’ll play there. The global tour, which supports Styles’ fourth studio album “Kiss All the Time. Disco, Occasionally.,” spans 67 shows across seven cities, with stops everywhere from São Paulo to Sydney, and a record-breaking 12-night run at London’s Wembley Stadium.
Pleasing launched in 2021 as a beauty and lifestyle brand, starting with nail polishes and since expanding into skincare, candles and accessories — everyday objects “reconsidered as objects of pleasure.”
Loop, meanwhile, has built a genuine following by reframing earplugs as a lifestyle product. The company has sold millions of units across 150 countries and previously partnered with Coachella and McLaren Racing.
Shop the Pleasing x Loop collaboration here.
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