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Are you ready to defy gravity? You’re not alone, as theater fans all over the world are anxiously awaiting the release of the new Wicked movie. Starring Ariana Grande and Cynthia Erivo, the original musical blockbuster hasn’t lost any of its magical buzz since it premiered, and even picked up several wins at the 2025 Academy Awards (including Best Costume Design and Best Production Design).
The film adaptation of the hit Broadway musical, Wicked officially hit theaters last November and is now streaming online, but its sequel, Wicked: For Good is one of the most anticipated movies of the year. It’s also just a merch-lover’s dream, as new Wicked collabs are starting to pop up in every category you can imagine ahead of its theatrical release. (And yes, we can assure you that there are already more collectible Barbies to be had, and yes, they will probably need a restock before the fall).
From LEGO to Little Golden Book, a slew of brands have partnered with the film to create products inspired by Elphaba and Glinda. We’ll be updating this guide as more merch collections are announced, and keep in mind that for now most of these collabs will be on pre-order for the fall. Even if the products themselves aren’t pink or green per se, all pay homage to the film in some way, and are destined to become nearly as pop-u-lar as the movie itself.
The Best Wicked: For Good Merch Collabs to Buy Right Now
To help make your shopping easier, we’ve rounded up some of the best Wicked collaborations available right now, including nearly everything from stationary to advent calendar collaborations.
NBCUniversal Shop x Wicked
Picture this: It’s the perfect autumnal day and you’re cozied up in a hoodie before seeing Wicked: For Good. The only thing that could make it better? Stocking up on some exclusive Wicked-themed merch. Luckily, NBCUniversal just got a fresh drop of Wicked products, like this Wicked Enchanted Elements Elphaba & Glinda sweatshirt. Want more? NBC’s online store has plenty more Wicked collabs that are actually good (see below).
The NBCUniversal store just released four Wicked-esque versions of Yeti’s signature insulated drinkware styles, so you’re ready to drink in Glinda hot pink or Elphaba black. These cups are already as popular as their muses, packed with double-wall vacuum insulation and a MagSlider Lid, so your bevvy is perfectly hot or refreshingly cold — whether you’re floating in a bubble or just defying gravity.
Insight Editions x Wicked
Gooood news! Insight Editions is coming out with an assortment of new Wicked collectibles, from advent calendars to tarot decks and stationary sets. The Premium advent calendar offers 12 days of Wicked-themed collectibles (including a mini salt-and-pepper shaker set, metal bookmark, pin badge, and more). If you don’t have an Oz-sized budget, though, the Official Wicked advent calendar still gets you smaller surprise gifts, from stickers, to keychains and magnets. All sets are available for pre-order on Walmart and Amazon now for a September 30 release.
Mattel has already lined up a number of new Barbies, toys, and collectibles, for the new Wicked sequel, with updated costumes, too. You can order dolls inspired by Ariana Grande as Glinda and Cynthia Erivo as Elphaba (along with a few surprise characters) online, but there are pre-orders available for upcoming Walmart- and Amazon-exclusive drops drops too (including a Wicked: for Good Collectible Glinda Fashion Doll that releases in November).
Little Golden Book x Wicked
This glittered boxed set brings together four of Universal Pictures’ Wicked Little Golden Books into an Ultimate Fan Edition. This box set includes I Am Elphaba, I Am Glinda, I Am Fiyero, and We Are Shiz. Featuring gorgeous retro-style illustrations, each Little Golden Book Ultimate Fan Edition also includes 22 additional pages of Wicked quizzes, activities, a sheet of stickers, and cover art with glitter and foil.
These new LEGO Wicked sets give new meaning to the phrase follow the yellow brick road. Officially releasing on September 1, two collectible building sets are currently available for pre-order: Glinda & Elphaba Visit Munchkinland and Emerald City Wall Art. Each one allows you to build your own brick-filled Oz landscape, including minifigures of characters like Elphaba flying over Emerald City, and the classic adventuring party of Dorothy Gale, Cowardly Lion, Scarecrow, Tin Man and Toto.
Trends International x Wicked
This officially-licensed Wicked: For Good (2025) poster is printed on high-quality PhotoArt Gloss Poster Paper, and is ready-to-frame or can be hung on the wall using poster mounts, clips, pushpins, or thumb tacks.
Wicked: Part 1 Collectibles and Merch Still In Stock
Wicked x Aldo Shoes
Ready to start “Dancing Through Life?” You’ll want to go to Aldo for its Wicked collection, which includes an assortment of handbags, footwear, and accessories in celebration of the film. Slip into some Spellbinding heels or a the Bewitching pair of strappy sandals.
BoxLunch x Wicked
For the Broadway fan who’s also in the market for stylish handbags, dresses, and cardigans, then you’ll want to head over to BoxLunch, where plenty of items from their Wicked (2024) collection are still in stock. Our favorite: Throw on the Wicked Shiz University Varsity Jacket to showcase your love for the film, featuring the Shiz University logo and delicate gold embroidery.
Cambridge Satchel England x Wicked
Fans of both Wicked and Cambridge Satchel England will be thrilled to see three of the brand’s classic bag styles available in pink and other colors. Best of all, there’s even a special, chic binocular bag that fans will instantly spot in the movie.
Loungefly x Wicked
You may be familiar with Loungefly for its vibrant mini backpacks themed after beloved television shows and characters. Fans can find a variety of Wicked (2024) crossbody bags, backpacks, and purses with unique patterns and vibrant colors designed for the true fan. Want further proof to shop the collab? Grande was spotted wearing the Glinda Luggage Trunk Crossbody Bag in Australia last year.
Vera Bradley x Wicked Bags
Vera Bradley has beautiful bags you’d never know had anything to do with Wicked. They’re available in pink and green patterns alike for moviegoers. The collection includes an assortment of crossbody bags, duffels, drawstring crossbody bags, jewelry bags in addition to a robe and scarf for everyday wear. The Wicked Mini Banbury Backpack has two adjustable straps, slip pockets, and a zip closure to keep your belongings secure while on the go.
Conair x Wicked Hair Accessory Collection
Treat yourself to some hair clips and hair ties worthy of Emerald City with this limited-edition Conair Wicked collab. The Elphaba-inspired gift set includes everything from a claw clip to headbands in green — a great find for the Wicked fan looking for a stylish hair accessory to spruce up a look.
Makeup Eraser x Wicked 7-Day Set
If you decide to dress like Elphaba or Glinda for your first time seeing the movie at the theater, then you’ll need a heavy-duty makeup wipe to get off all of the makeup. Get your hands on this collaboration from Makeup Eraser. The set comes with seven machine-washable cloths with silhouettes of Elphaba and Glinda which magically remove makeup just by using water.
Wicked x Bombas Socks
Want a pair of festive socks for the fall? Bombas’ Wicked collection features built-in arch support in four fun styles that have Oz written all over them. They’re also extra long for optimal coverage during the colder months.
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