Don’t Say ‘Nuclear’: Commonwealth Fusion CEO Seeks to Rebrand

Don’t Say ‘Nuclear’: Commonwealth Fusion CEO Seeks to Rebrand



Don’t Say ‘Nuclear’: Commonwealth Fusion CEO Seeks to Rebrand
Commonwealth Fusion Systems faces a litany of challenges, from complex physics and difficult engineering to building a supply chain. But it’s also trying to solve one of the fusion industry’s biggest issues: getting people to drop using the word “nuclear” and its toxic associations.


www.bloomberg.com
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