China’s Biggest Beauty Firm Lays Out Strategy to Rival L’Oréal

China’s Biggest Beauty Firm Lays Out Strategy to Rival L’Oréal



China’s Biggest Beauty Firm Lays Out Strategy to Rival L’Oréal

Proya reported sales above 10 billion yuan last year, the first Chinese beauty company to do so. Its billionaire founder is now on the hunt for European brands.


www.bloomberg.com
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