Bluey, Lego, Ms. Rachel, KPop Demon Hunters

Finding the right toys for any kid is always a struggle—who has time to keep up with the latest trends and coolest gadgets? Turns out, we do! And this week is the best time to stock up on kids’ toys with unbeatable deals. From tablets to LEGOs to games, we’ve rounded up the must-haves for kids of all ages. Each one is parent-tested and kid-approved, straight from our messy living rooms to yours.

The Fire HD tablet is a great option for younger readers who aren’t quite ready for the denser reading options on the Kindle. Not only is it packed in a kid-proof case with a wide range of vibrant colors, but it also comes with a free year of Amazon Kids+, for access to thousands of apps, games, books and videos that are both entertaining and educational. Helpful parental controls can help parents set educational goals and create time limits, but it also comes with channels such as Nickelodeon and PBS kids, and even Netflix and Minecraft, to serve as an immersive toy for long car rides or plane trips.

Since its 2014 debut, Tonies has sold more than 9.5 million Tonieboxes and over 125 million collectible Tonie figurines, featuring characters from Disney, “PAW Patrol,” and “Gabby’s Dollhouse,” among others. With Toniebox 2, the company has introduced new design elements and an expanded content lineup. The device now integrates bedtime and wake-up tools including a sleep timer, light features and a sunrise alarm, underscoring its role as an all-day family companion rather than a toy reserved for playtime. A new Light Ring glows in rainbow colors as kids swap figurines or play games, while refreshed app controls give parents greater oversight on usage.

“KPop Demon Hunters” is the latest music franchise to join forces with Yoto. The chart-topping soundtrack from the original Netflix movie is now available on the kids audio platform. The card will give fans exciting, early access to music from the film, coming out in tandem with the official vinyl release last week. Featuring the chart-topping songs “Golden” and “Soda Pop,” it allows children to enjoy music from the film on Yoto’s safe, screen-free audio player.

Few icons loom larger in pop culture than the Death Star, and LEGO’s latest Star Wars rendition is its most detailed yet. With over 6,000 pieces, rotating turrets, and mini-figs of Darth Vader, Luke Skywalker, and Princess Leia, it recreates the Rebel assault in cinematic scale — a must-build for anyone who still hums the John Williams theme mid-assembly. Check out more pop-culture Lego sets here.

Glinda and Elphaba were miniaturized into 4-inch Funko Pops! in a new “Wicked” collection ahead of the Universal film’s long-awaited November release. The merch lineup, which also includes figurines of other characters from the musical, such as Madame Morrible and Fiyero, make the perfect gift this holiday season. “Wicked” merch here.

Nugget’s foam play couch has long been a favorite for parents and kids alike. With a mission to grow imaginations across the U.S, the brand pioneered family-friendly play furniture when it first launched in 2014. Most recently, they tapped into the cultural zeitgeist with a strategic partnership with the ultra-popular Youtuber Ms. Rachel, who last month launched her own version of the brand’s headlining Original Play Couch.

Bring Peppa’s adventures to life with this adorable caravan playset. Packed with accessories and room for Peppa’s family, it’s made for hours of imaginative road trips and backyard camping scenes.

Bring the galaxy home with LEGO Star Wars BrickHeadz: The Phantom Menace. These fun, buildable figures turn iconic characters into blocky, collectible versions that are perfect for display or gifting to Star Wars fans.

The Disney’s Moana 2 Maui & Moana Voyager Dolls bring the excitement of Moana’s journey to life! These detailed, poseable dolls bring the adventurous duo to life in a compact, 6-inch size. With accessories that add to the fun, kids can recreate epic moments from the movie or imagine new island adventures. A perfect gift for Moana fans, these dolls offer endless possibilities for imaginative play!

Step into Bluey‘s world! This Target exclusive, interactive playhouse features fun lights, sounds, and engaging details that let kids recreate their favorite show moments. With Bluey’s cousins Socks and Muffin, this set offers endless opportunities for imaginative play and storytelling fun, making it a must-have for Bluey fans! Save an additional $5 at checkout if you add the Heeler crew character set.

This highly recommended card game is great for ages 4 and up. It’s a basic slap (not hands, just your pile) card game where you match the taco, cat, goat, cheese or pizza but there are a few wild cards (like a narwhal) that will throw everyone off. It’s easy to play anywhere and can fill hours of time. During Target Cirlcle Week, you can get $5 off when you spend $30 on select toys and games.

The reviews are true—these colorful little building tiles can entertain your toddler for ages. We speak from experience, and you’ll get back hours of your life thanks to these little magnetic wonders. During Target Cirle Week, you can save $10 off and let your little one build towers, rocket ships, houses, castles, roads, cars—literally anything they can dream of. Magna-Tiles can build it! The magna-tiles can build it. There’s even a travel magna-tiles set for kiddos on the go.

Pixar’s “Cars” has a hold on toddlers in a way that we will never fully comprehend. And Mack (the truck that drives hero Lightning McQueen around) is a pivotal member of the “Cars” verse. The red truck is red buildable and comes with a tool chest and lots of tools to give him a tuneup whenever he needs it. Created by the little kid-friendly LEGO line DUPLO, this set only contains 14 pieces that children can easily use to build and stack.

If you see the Little Tikes projector for sale, spring into action. This is THE toy for little kids. Made for ages 3 and up (although a 2-year-old would probably be into it as well) the dream machine projects the classic stories from “little golden books” onto the wall and narrates each page. But you’re not limited to the Golden Book collection — once you get the main set you can buy other books to read including the “The Berenstain Bears” stories and more. It’s completely charming and almost always sold out so act fast if you see it available.

Gigglescapes is the rising star of playtime, bringing Montessori magic to kids’ kitchens! Their Play Kitchen is a dream setup for little chefs, and the fun doesn’t stop there—think pots and pans, build-your-own pizza, and even an ice cream shop. Designed for creativity and hands-on learning, Gigglescapes turns playtime into a stylish, skill-building adventure!

The Segway Ninebot KickScooter is the perfect ride for kids who love adventure! With speeds up to 12.4-15.5 mph, a powerful motor, and cruise control for an easy ride, it’s built for fun and smooth cruising. The front suspension adds extra comfort, and its portable design makes it easy to carry and store.

Get ready for a roaring good time with the Create A Dinosaur World Road Race Tracks! This exciting set lets kids build their own dinosaur-filled race track where the action never stops. With customizable pieces, kids can create winding roads, jumps, and dino obstacles for the ultimate race challenge. Perfect for little racers and dinosaur fans alike, this set sparks creativity and imagination as kids design their own prehistoric race world!

No one in the history of the world has ever said, “Now that’s a great-looking wagon”—and then there was the Jeep Wrangler Stroller Wagon. Let your little ones ride in style in this sleek, rugged wagon that folds up into a compact accordion for easy storage. This bundle includes a car seat adapter which makes it even more convenient. Plus, right now you can save 20% off select baby gear at Target, including this versatile wagon!

The Kindle Kid’s edition has been a best-selling favorite among parents since it came out earlier this year, and now can make the perfect gift for any kid who dives into their imagination through dense mystery and fantasy novels. The tablet is geared towards reading books only, with no distracting games ads or videos. Plus, it comes with more than a year of Amazon Kids+, a kid-friendy cover and two-year guarantee that would normally be valued at $99.

The LEGO Disney Frozen Elsa’s Ice Palace is a magical buildable adventure for little Frozen fans! With sparkling details, towering icy spires, and favorite characters like Elsa and Olaf, this set lets kids recreate iconic movie moments or dream up their own snowy adventures. Perfect for young builders, it’s a fun and creative way to bring the magic of Arendelle to life—no freezing powers required!

Ready to join the Rebel Alliance? The Imaginext STAR WARS R2-D2 Toy is here to bring a fan-favorite droid to life. With fun interactive features, kids can press buttons to activate R2-D2’s signature lights and sounds, making playtime even more exciting. A must-have for any Star Wars fan, the Imaginext R2-D2 is ready to roll into action at an unbeatable price!