3 Savile Row in London’s Mayfair district is one of the most iconic locations in Beatles history: It was the legendary offices of the group’s company and record label Apple, songs from the “Let It Be” album were recorded in its basement, and its rooftop was the setting for the group’s final public performance in January 1969, as enshrined in the “Let It Be” and “Get Back” films.
While Apple left Savile Row in the early 1970s, starting next year a new “ticketed fan experience” will open at the location: “The Beatles at 3 Savile Row” will feature seven floors of never-seen-before material from Apple Corps’ extensive archives, rotating exhibitions, fan store, and the recreation of the original studio where “Let It Be” was recorded, according to an announcement Monday. The rooftop will be open for fans to visit as well.
“Since its inception in 1968 Apple Corps Ltd. has overseen The Beatles’ creative and business interests and today’s announcement completes a full circle moment as it returns to its most famous early headquarters,” the announcement reads in part.
Paul McCartney said, “It was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.”
Ringo Starr added, “Wow, it’s like coming home.”
Speaking of the opening of 3 Savile Row, Apple Corps’ CEO Tom Greene comments: ‘We’re thrilled to bring Apple Corps back to its spiritual home and give The Beatles fans something truly special. Every single day, fans are taking pictures of the outside of 3 Savile Row – but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.”
The Beatles rehearsing with keyboardist Billy Preston at 3 Savile Row in early 1969. (Photo courtesy Apple Corps)
Further details of The Beatles at 3 Savile Row – as well as details of a second experience currently in development – will be announced in the coming months.
While Apple was essentially dormant for decades, in this century it has become an active curator of the Beatles’ legacy via a long series of deluxe archival releases and Peter Jackson’s 2021 “Get Back” series. Since 2024 Apple Corps and Disney+ have released David Tedeschi and Martin Scorsese’s new “Beatles ‘64” documentary, Michael Lindsay-Hogg’s “Let It Be” and a restored version of “The Beatles Anthology.”
Looking ahead, an eagerly anticipated four-film Beatles cinematic event is set for release in April 2028 through Sony Pictures Entertainment and Neal Street Productions. The project marks the first time Apple Corps Ltd. and The Beatles have granted full life story and music rights for a scripted film. Directed by Sam Mendes, it will star Harris Dickinson (John Lennon), Barry Keoghan (Ringo Starr), Paul Mescal (Paul McCartney) and Joseph Quinn (George Harrison).
variety.com
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