Apple Inc.’s consumer tech strategy has been close to flawless since it released the iPod in 2001. Or it was — until the Vision Pro. Representing the company’s first foray into augmented reality, the headset is an extraordinary technological achievement. It’s also heavy, has a short battery life and starts at $3,500. Unsurprisingly, sales have been scant, and Apple, after releasing a slightly upgraded model, is backing away from further updates.
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Apple’s Vision Pro Isn’t the Flop It Seems
