India’s Collective Artists Network has built an AI-powered avatar of Amish Tripathi – one of the country’s bestselling authors – to anchor a new short-form content channel covering history, mythology and philosophy, with a digital rollout beginning this month.
The channel is being developed through CAN’s Historyverse creative unit, which is shaping the editorial approach across a slate that spans historical narratives, legends and philosophical storytelling. The project is designed to make Indian classical traditions accessible to contemporary digital audiences.
Tripathi said: “Storytelling has always evolved with the times, and this is an exciting new frontier for me. The idea of using AI to expand how we engage with stories, making them more immersive and accessible, is something I’m very excited about. Collective Artists Network is a great partner and Vijay understands both the depth of our cultural heritage and the demands of modern audiences, which makes him the perfect architect for this journey. Together, we’re reimagining how these rich and deep cultural stories can be experienced.”
The digital channel uses the AI avatar to give the slate a consistent on-screen identity tied to Tripathi’s name and literary reputation.
Vijay Subramaniam, founder and group CEO of Collective Artists Network, said: “At Collective, we’ve always believed that the future of storytelling lies at the intersection of culture and technology. With Amish, we have a storyteller who has already transformed how young India engages with our epics and puranas. This collaboration allows us to take that vision further, building a scalable, immersive content universe that brings core Indian history and philosophy into mainstream digital consumption in a way that is both meaningful and compelling.”
For CAN, the project extends a pattern of investing in culturally specific content that draws on new technologies to reach wider audiences.
variety.com
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