325 Million Reasons to Buy Netflix Stock Today

When it comes to storytelling, Netflix (NFLX) stands in a league of its own. On Tuesday, Jan. 20, the streaming giant reported strong fourth-quarter 2025 results, keeping investors engaged in more than just its hit shows and movies.

The biggest takeaway from the earnings report was scale. Netflix now boasts 325 million paid subscribers and a global audience approaching 1 billion viewers, marking a fresh milestone for the company. Looking to 2026, management aims to expand both the breadth and quality of its series and films, driving engagement, retention, and long-term pricing power.

However, the much-discussed pending Warner Bros. Discovery (WBD) deal could stretch Netflix beyond its core strengths, leading management to temporarily pause share buybacks to preserve cash for the transaction. With a competing Paramount (PSKY) bid raising the risk of a costly bidding war, investor caution remains justified.

To that end, co-CEOs Ted Sarandos and Greg Peters remain confident, arguing that the acquisition would accelerate streaming growth and broaden Netflix’s presence in television and theatrical films. With 325 million paying subscribers reaffirming Netflix’s vision each month, long-term believers have a compelling reason to stay invested.

Headquartered in Los Gatos, California, Netflix is a global entertainment platform. With a market capitalization of nearly $361 billion, the company acquires, licenses, and produces original programming while offering paid memberships across more than 190 countries and countless genres.

The stock’s momentum has faltered recently, with the stock down 29% over the past six months and 10% in the past month.

Sector comparisons add context. The State Street Communication Services Select Sector SPDR ETF (XLC) has gained nearly 8% over the past year and is down less than 1% in the past month.

NFLX stock is currently trading at 27x forward adjusted earnings, a premium to industry peers. Yet, relative to its own five-year average multiple, the stock now sits at a discount, suggesting a good entry point in the stock.