When JPMorgan Chase & Co. finally opens its digital bank in Germany next year, it won’t be alone: The country is becoming a honeypot for big foreign lenders launching online-only brands. At first glance, this is mystifying given Germany’s deserved reputation for being among the toughest markets to make money in consumer finance. But what’s going on says a lot about how the business is changing and the competition that established lenders everywhere will increasingly face.
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Why JPMorgan’s Chase And Its Digital Rivals All Love Germany
