Where to Buy Jellycat Plush Toys Online

If you’re chronically online like us, chances are you’ve come across Jellycat — the ultra-soft, irresistibly cute stuffed toys that have taken the internet by storm. Though the brand has been around since 1999, its popularity has recently exploded, thanks in large part to a wave of social media love.

From TikTok creators chasing down rare Jellycat finds (racking up millions of views along the way) to superfans flocking to the “Jellycat Diner” at FAO Schwarz in New York City, these plush animals are everywhere — both in real life and on your feed.

Surprisingly, the biggest buyers of these plush toys aren’t who you might expect. More than ever, it’s full-grown adults — millennials, Gen Zers, and DINKs (dual-income, no-children) — who are spending a notable chunk of their paychecks on these irresistibly soft collectibles. So what’s driving the obsession? Possibly their stress-releasing appeal.

Jellycat plush toys fall into two main categories: Animals and Amuseables. The animal line includes comforting, nostalgic creatures like dogs, dinosaurs, and dragons. Amuseables, on the other hand, feature quirky, inanimate objects — think smiling avocados, pancakes, and plants. While some styles are more sought-after than others — like the fan-favorite Bashful Beige Bunny — they all share one key trait: the potential to help you relax.

These toys aren’t just luxurious — they’re what many would call huggable. With their soft textures and carefully crafted designs, they offer an innate sense of comfort. I would even argue they function like a grown-up version of a fidget toy: something small and soothing to hold onto when stress or anxiety creeps in. You might not be “playing” with your Jellycat the way you once did with Barbie dolls, but the nostalgic, childlike joy they evoke can be surprisingly beneficial for your mental well-being.

“Play can be an important source of both relaxation and stimulation for adults. Research shows that play relieves stress, fuels creativity, imagination, and problem-solving abilities, and facilitates happiness and well-being,” a recent study in Psychology Today stated. “Play is also a gateway to empathy, communication, and relationships. It reinforces the ties that bind us together and helps to create a sense of community.”

Beyond the mental health benefits, another reason adults are increasingly drawn to these plush toys might just be the grown-up price tag. Jellycats can range from around $10 for a mini keychain version to a jaw-dropping $1,000 for the extra-large editions (yes, seriously). If you’re going to splurge, you might as well do it wisely, so we’ve curated a list of our favorite Jellycats that are actually worth the investment. Scroll down to shop the latest releases available on Amazon.

The Best Jellycat Plushes to Buy Online