‘The Mummy’ Premiere Event Set, Launches ‘Halfway to Halloween’

‘The Mummy’ Premiere Event Set, Launches ‘Halfway to Halloween’


This year’s “Halfway to Halloween” is getting a scary reinvention.

Blumhouse-Atomic Monster, New Line Cinema and Dolby Cinemas at AMC are partnering for a premiere event for “Lee Cronin’s The Mummy” on April 16 at 7pm. It will take place at 183 AMC Theatres in 47 cities nationwide. Tickets are now available.

“I wanted to make a movie that gets under your skin in the most literal way possible,” writer-director-executive producer Lee Cronin said in a statement. “There are images in this film that are going to make you look away and not be able to stop looking at the same time. Experiencing that in Dolby, surrounded by a crowd who has no idea what’s coming, on opening night, will be unforgettable.”

“Horror fans don’t wait for Halloween,” said Jason Blum, founder and CEO of Blumhouse, also said in a statement. “They live in it all year. This year we wanted to give them something they’ve never had from Halfway to Halloween: opening night! Lee Cronin made something genuinely disturbing and we want the people who love this genre to be the first ones inside the theater together.”

Participating cities include Atlanta, Austin, Baltimore, Baton Rouge, Boston, Charlotte, Chicago, Cincinnati, Colorado Springs, Columbus, Dallas, Denver, Detroit, Harlingen, Hartford, Houston, Indianapolis, Jacksonville, Kansas City, Las Vegas, Los Angeles, Miami, Minneapolis, Mobile, Nashville, New Orleans, New York, Norfolk, Oklazhoma City, Omaha, Orlando, Philadelphia, Phoenix, Pittsburgh, Portland, Raleigh, Sacramento, San Diego, San Francisco, Seattle, Spokane, St. Louis, Tallahassee, Tampa, Tulsa, Washington D.C. and Wichita.

Watch a trailer for “The Mummy” below.


variety.com
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