As more Americans say no to booze, a new wave of “chill without the buzz” drinks is taking off just in time for the holidays. Trip is leading the fast-growing anti-anxiety beverage market, on track to hit $100 million in annual revenue this year. Olivia Ferdi, Trip’s Co-Founder and CEO joined Bloomberg Open Interest to talk about the future of good-for-you beverages. (Source: Bloomberg)
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The Booze-Free Drinks Boom
