Tesla is now selling a base model all-wheel drive Cybertruck starting at $60k, and has cut the price of its top-end Cyberbeast model to $100k, down from $115k. The move comes as the company struggles to sell the controversial truck, which has heretofore never come close to meeting its projected volume.
Tesla has been having a rough time with the Cybertruck lately, selling at a rate of approximately 5,000 vehicles per quarter. That represents a pace of less than 10% of initial projections of over 250,000 units per year.
But, there are still a lot of trucks to sell. Tesla has tried various tactics like opening sales in new territories, playing the Elon Musk shell game of selling products to his other companies, and suggesting that the truck could be used as an autonomous delivery vehicle (which won’t work).
But now they’re trying a more tried-and-true tactic: charging less money.
When first announced in 2019, the Cybertruck was promised at an introductory price of $40k. But when it finally hit the road in 2023, that price was nowhere to be found, with initial deliveries consisting of a “Foundation Series” model at $120k, three times the original promised base price.
Since then, a few cheaper models have been introduced here and there, like the Cybertruck RWD which started at $70k (and then was cancelled after it didn’t sell very well).
But today’s introduction is the lowest-priced Cybertruck we’ve seen yet – and it looks like it has more features than the previous RWD, too.
While the RWD cut adaptive suspension, bed outlets (and associated Powershare V2X functionality), and the tonneau cover, the new Cybertruck AWD includes all of those features. It may not be the original $40k promised base price, but it looks like a big move in that direction.
Cybertruck AWD also includes two motors, front and rear, as opposed to the single rear motor of the former Cybertruck RWD. That gives it an estimated 325 miles of range, down from the 350 miles of the former Cybertruck RWD.
To find out more about the new cheaper AWD Cybertruck, head on over to Tesla’s website to see what kind of features Tesla decided to carry over to the AWD version.
In addition to this big improvement from Tesla’s previous base model Cybertruck offering, Tesla has also cut the price of the top-end Cyberbeast model by $15k. This reverses a previous $15k price hike from last August, bringing the Cyberbeast back to its original pricing.
Is this enough to make the Cybertruck more attractive to you? Let us know in the comments.
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