What Worked (and Didn’t) When I Modernized a 20-Year-Old Brand
Opinions expressed by Entrepreneur contributors are their own. I joined RXNT in 2019 to lead a rebranding effort, inheriting two…
Tag: didnt
Warner Bros.’ David Zaslav Tried to Rebrand HBO. It Didn’t Work.
Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong. www.bloomberg.com #Warner #Bros #David #Zaslav…
What 8 Years in Corporate Life Did — and Didn’t — Prepare Me For as a Founder
Opinions expressed by Entrepreneur contributors are their own. As a consultant, chaos was a problem I had to solve. As…