Sydney Sweeney’s Brother, American Eagle Controversy

Sydney Sweeney’s family isn’t feeling blue.

In fact, her brother Trent Sweeney took the ball tossed by the recent American Eagle ad and ran with it, leaning into the “my jeans” concept that sparked backlash.

Trent, who serves in the U.S. Air Force, celebrated his recent promotion to staff sergeant in the 48th Munitions Squadron by sharing a snap of his certificate on Instagram Story August 6 with the caption, “It’s them good jeans.”

And to drive home the lightheartedness of the quip, he added the glasses and mustache emoji.

But while Trent is making light of the controversy, the ad campaign—in which Sydney’s tag line refers to her “great jeans”—sparked swift backlash on social media, with some users suggesting American Eagle was promoting eugenics with the word play of “jeans” and “genes.”

“Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color,” the Euphoria actress said in one campaign video. “My jeans are blue.”