Struggling budget chain Poundland has been sold for £1 and now faces a shake-up of the business.
Its owner Polish firm Pepco confirmed it had sold the brand for a “nominal” sum to US investment firm Gordon Brothers.
Poundland has 825 UK stores and around 16,000 staff and was struggling to compete with other discount stores, with sales down this January and February.
Following the sale a proposed restructure will be put to the High Court in England, Pepco said. The BBC understands this could involve a significant number of store closures.
It comes after Pepco warned that increased employer National Insurance contributions which kicked in in April would put added pressure on the chain.
Pepco Group has owned Poundland since 2016, but the firm had to auction the brand off after sales slumped over the past year.
Gordon Brothers is a global investment firm which formerly owned the parent brand of fashion label Laura Ashley.
Pepco said it was effectively offloading an unprofitable part of the business.
A release from Pepco said “the transaction is expected to improve the group’s revenue growth, drive higher profitability and margins, with stronger cash generation”.
It said Poundland remained a well-loved brand with millions of customers annually.
Following its sale the business will continue to be led by Barry Williams, currently managing mirector of Poundland, it said.
The business will continue to operate under the Poundland brand in the United Kingdom and under the Dealz brand in the Isle of Man and Republic of Ireland, it added.
“We want to sincerely thank all the Poundland team for their ongoing commitment and contribution to the group and wish Barry Williams and his team all the best for the future,” said Pepco chief executive Stephan Borchert.
In March, Pepco said Poundland was “operating in an increasingly challenging UK retail landscape that is only intensifying”.
“Pepco Group expects to obtain a minority investment interest in Poundland”, Pepco wrote in a release.
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