On Location has zeroed in on Rob Lowe as its first-ever brand ambassador.
The new gig on behalf of the premium hospitality experience provider will see Lowe making the rounds and serving as the face of the brand at marquee events like the Super Bowl and FIFA World Cup 26 as a way to spotlight the access and experiences that On Location offers. Basically, expect to see the veteran star, podcast host and best-selling author standing on the field at the Super Bowl or sitting pitch side at one of soccer’s biggest moments. Lowe’s appointment coincides with the reveal of On Location’s marketing campaign, “Closer Than Ever,” designed to celebrate the brand’s mission to bring fans closer to “the moments that move them” across sports, music and culture.
Beyond the Super Bowl and FIFA World Cup, On Location is the official hospitality partner to more than 150 rights partners, such as the International Olympic Committee (IOC), National Football League (NFL), FIFA, the NCAA, UFC, WWE and more. “Rob embodies everything we stand for at On Location: excitement, excellence and an enduring love for sports and entertainment,” offered On Location president Paul Caine. “We are proud to welcome him to the On Location family and can’t wait to bring fans along as he experiences our world-class hospitality firsthand.”
Lowe, who has long been a sports fan and dedicated Dodgers attendee, said he’s excited to join the On Location team and share “once-in-a-lifetime” opportunities with fans. “I’ve always been a huge sports fan and there’s nothing like attending the biggest games in person,” said Lowe, star of 911: Lone Star and The Floor and host of Literally! With Rob Lowe. “On Location doesn’t just get you the best seat in the stadium, they take you behind the scenes, and closer to the action than anyone else.”
On Location is a subsidiary of TKO Group Holdings, Inc., a premium sports and sports entertainment company.
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