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Hello Kitty‘s sweeping lineup of brand collaborations is getting a new member: Life360 Tiles.
Tiles — small Bluetooth trackers that attach to keys, bags, wallets and luggage — allow users to easily locate their valuables through a ringing sound or via the accompanying app. Each tracker also has a built-in SOS button that, when pressed, discreetly triggers an alert to connected family members, also through the Life360 app, to indicate an unsafe situation. And now, Sanrio and Tile are teaming to turn these practical gadgets into adorable bag charms.
Available in limited quantities beginning Monday, Aug. 11, the Hello Kitty and Friends product lineup features Kuromi, Keroppi, My Melody and, of course, Hello Kitty.
Sanrio Hello Kitty and Friends x Life360 Tile
The collection will include two Tile Mates, the brand’s most popular offering, along with two Starter Packs. Starter Packs are comprised of both a Tile Mate and a Tile Slim, a card-like tracker that slides into wallets, luggage and so on. Each of these two tracking device types has a 350-foot range and three-year battery life. All products will be available to shop on walmart.com on the 11th, and are set to roll out on bestbuy.com and target.com in the coming weeks.
The individual Tile Mates will retail for $24.99. Options include a Hello Kitty-clad pink Mate and a My Melody-wrapped white Mate. Tile Mates are commonly attached to purses, backpacks, water bottles and lunch boxes. As for the Starter Packs, the first one is Kuromi-themed and contains a white Tile Mate and a pink Slim. The second is Keroppi-themed and contains a blue Tile Mate and blue Slim. These sets will retail for $49.99.
Sanrio Hello Kitty and Friends x Life360 Tile
Products in this exclusive capsule have Tile’s newest features announced by Life360 last fall, like extended Bluetooth range, a louder ringtone and, as mentioned above, the built-in SOS function. Tiles are fully integrated into the existing Life360 app, completely streamlining Bluetooth tracking for both people and possessions.
Life360 Tile x Hello Kitty products will be available on Monday, Aug. 11 at walmart.com. The Hollywood Reporter will update this story once product is live on bestbuy.com and target.com in the coming weeks.
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