Prime Day Luxury Laundry Detergent Deals 2025: DedCool, Laundress

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In the past couple years, I’ve admittedly become a bit of a fraghead. I’ve amassed a collection of interesting-looking cologne bottles, become able to identify different notes at a whiff of a candle, and definitely have opinions on Boy Smells’ recent rebrand. But even most coveted fragrances can’t last forever — formula strength fades over time, tiny tester tubes get used up. That’s when I had a revelation: what’s the easiest way to get a signature scent that’ll really turn heads? Easy, just infuse the threads.

In case you missed what I’m really getting at, here’s the gist: nothing beats that “fresh” smell of just-washed clothes straight out of the machine, but we’ve reached the era of “it” detergents, elevating your laundry load with collaborations from designer perfume brands (think Capri Blue, aka the in-store “Anthropologie scent,” or Maison Francis Kurkdjian, the creator behind TikTok’s favorite perfume). Plenty of them are even available on Amazon now, just in time for Prime Day (more like Prime Week this year), who are slashing prices on a terrific-smelling roster of laundry detergents. But after trying out several of the best-smelling laundry detergents for myself, one reigns supreme — DedCool’s Dedtergent, and luckily it’s 20% off right now.

I really haven’t felt the need to spritz on cologne for a night out after washing my shirts in their “01 Taunt” scent, based on their highly-coveted, best-selling fragrance. The vegan and cruelty-free formula is described by the brand as “a coming-of-age story” that “smells like daydreaming about your first perfume.” But I think the scent perfectly encapsulate a sweet yet mature vibe, thanks to blend of bergamot, fresh dew, cassis, vanilla and amber. This warm and sultry detergent is formulated with plant-based and biodegradable ingredients, making it a solid pick my sensitive skin, too. It’s not too overpowering, but lingers on my clothes for a least a few days after a wash (enough to pick up a compliment or two).

In my pursuit of a fully perfumed life, we think all the Dedtergent scents (including their clean, warm Milk and Xtra Milk) are actually worth the price, even when they’re not on sale. They come in 32 fl oz biodegradable canisters that last up to 60 washes (which we’ve found to be the case). If you’ve got a more sensitive nose, or you still want to layer a cologne on top of your daily fit, I’m also a fan of DedCool’s dryer sheets (although they have a much more subtle scent, take that as you will from a laundry snob). Test them out with this Prime Day deal for 20% off.

And sure, you could pick up a massive 84 oz bottle of Tide on sale with some other bulk home essentials and call it a day, but I’ve spotted some of my other favorite-smelling detergents on sale for Prime Day too (including The Laundress’ Beauty Sleep that I swear by for all my linens and sheets). Check them out below, and happy sniffing!