David Ellison’s Paramount Skydance is planning to spend more on content — and at the same time, it’s going to charge more for streaming.
The company, in reporting its Q3 2025 results, said that its “ongoing investments in Paramount+ are enhancing the value we deliver to consumers. To support this continued investment, we plan to implement price increases in the U.S. early in the first quarter of 2026.” Paramount didn’t provide info on how much the price hikes will be.
The company noted that it also recently announced upcoming price increases in Canada and Australia. “These changes will fuel continued reinvestment in the user experience and deliver an even stronger slate of programming for our customers in the year ahead and beyond,” Ellison said in the letter.
Revenue in Paramount’s direct-to-consumer business increased by 17% year-over-year, driven by a 24% increase in Paramount+ revenue. DTC adjusted earnings were $105 million (12% margin) and $235 million (18% margin) in the pre-close and post-close periods, respectively. “Our results reflect continued revenue growth and efficiency for Paramount+ in addition to a content expense benefit from reductions in content assets resulting from the change in accounting basis resulting from the merger,” Paramount Skydance said.
Starting in Q4 2025, the company said it will count only paid Paramount+ subscribers in its reported figures instead of including those on free trials, “as we do currently.” At the end of Q3, free trial subscribers totaled 1.2 million.
variety.com
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