Long-standing Atlantic Records executive Marsha St. Hubert has been named co-president of 10K Projects and has been promoted to executive vice president at Atlantic Music Group (AMG).
St. Hubert formerly held the title of executive VP, head of marketing, hip-hop, R&B and global music at Atlantic Records. She begins her new positions nearly one year after Atlantic took over 10K’s operations as a standalone venture controlled by Warner Music Group.
St. Hubert will now spearhead 10K alongside co-president Nicholas Ziangas. Based in New York, St. Hubert will report to AMG CEO Elliot Grainge. At the same time, it was announced that current 10K Projects Co-President Molly McLachlan has been elevated to a new post as executive VP at AMG. She will remain based in Los Angeles and also now report directly into Grainge.
Grainge said: “With two decades of hands-on experience, Marsha is one of the most knowledgeable, savvy, and engaging people in our industry. She’s a passionate, magnetic music fan who knows the marketplace inside out, and has been the driving force behind the creation and execution of a stream of innovative strategies for new artists and superstars alike. Alongside another dynamo in Nico, I’m confident that together they’ll continue to propel both 10K and AMG’s success.”
On McLachlan, Grainge said: “Molly has been a foundational and integral leader at 10K, playing an important role in its launch and long term growth. As we evolve our senior management team at AMG, we remain agile, ambitious, and collaborative about our vision for the future. Adding Molly to the AMG center helps us achieve this. She’s sharp, culturally attuned, and trusted for her sound judgment – whether navigating big-picture strategy or stepping into the details.”
+ Peermusic has appointed James Cerreta as president for its US and Canada operations. Based out of Peermusic’s Los Angeles office, Cerreta will report directly to CEO Mary Megan Peer and oversee artist signings and repertoire development across both US and Canada.
In 2020, Cerreta was named executive VP of Hipgnosis Songs Group. He began his career in the music industry in A&R at Mercury, Island Def Jam and Hollywood Records before transitioning to music publishing in 2002, working at Chrysalis Music Publishing, where he later became head of West Coast A&R.
+ Infamous PR has named Maxfield Frieser as its CEO. Alastair Duncan, Infamous’ founder, will continue at the company, in a newly formed chairman role. Frieser joined infamous ten years ago, and most recently was the company’s COO.
Accompanying Frieser’s appointment as CEO, Infamous announced its new European office, along with two hires, through which it now offers event clients a global communications service.
The EU office will be overseen by Maxfield Frieser and EU/UK event lead Paul Geddis, based in Barcelona, who has joined Infamous after leading communications for the Sónar festival for the last eight years. Geddis will work with Jamie Milton, based in London, who has handled international communications for music events and festivals for over 10 years, working on events including Moga, Caprices, SXM festival, Dimensions, Cross the Tracks, Les Plages Électroniques and more.
“I couldn’t be happier to announce max as Infamous’ new ceo,” said Duncan. “having worked alongside him for the last decade, there is no one I trust more to oversee the next chapter of our growth, and continue the excellence and innovation that Infamous prides itself on. I know his vision and passion will be fundamental to this exciting new chapter of our company.”
“I have had the great fortune of shaping infamous’ evolution alongside alastair over the last decade and am hugely honored to be named ceo,” added Frieser. “I have never been more confident in our ability to amplify the vision of our clients, from underground artists and events, to multi-national brands and international stars. Our overseas expansion allows us to tell more impactful stories through a broader, global lens. As we enter this next era of Infamous I’m excited to deepen our influence on the artforms and subcultures that fuel our work and sustain our passions.”
+ Fender Musical Instruments Corporation has unveiled the lineup for their seventh annual Fender Next class. Since its launch in 2019, Fender Next has elevated 175 artists across various genres and geographies, offering them the tools, visibility, and platform to shape the future of guitar.
Handpicked by Fender’s Artist Marketing team, the 2025 Fender Next artists hail from all corners of the U.S., Mexico, U.K., France, Germany, Japan, China, and New Zealand.
Selection for Fender Next is guided by guitar ability, artistic influence, fan engagement, and alignment with Fender’s brand, along with industry referrals and data-driven insights from managers, labels, agents, and tastemakers that further inform the curation process. Additionally, for the first time in Fender Next history, alumni Omar Apollo and Idles, were invited to personally nominate artists, further enriching the program’s sense of community and creative continuity.
“Fender Next has always been about championing the artists who are redefining the role of guitar in music and culture,” said Jason Klein, artist marketing lead at Fender. “What makes this year especially meaningful is that some of our past Fender Next alumni helped identify and recommend artists of the new class—proof of both Fender and the creative community’s belief in this artist development program and its ability to inspire next generation guitarists. We’re honored to support these artists with the tools and opportunities they need to thrive and grow.”
The Fender Next Class of 2025 Includes:
• Aziya (UK)
• Lambrini Girls (UK)
• Balu Brigada (New Zealand)
• Leon Thomas (USA)
• Brandy Senki (Japan)
• Maggie Baugh (USA)
• Chinese Football (China)
• Malcolm Todd (USA)
• Cruza (USA)
• Man/Woman/Chainsaw (UK)
• Darumas (USA)
• Marc Scibilia (USA)
• Flawed Mangoes (USA)
• Oracle Sisters (France)
• Fleshwater (USA)
• otoha (Japan)
• Friko (USA)
• Renee (Mexico)
• Horsegirl (USA)
• wavvyboi (Germany)
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