French kids content distributor Madgic Distribution (formerly APC Kids), has marked its debut at MipJunior with the sale of new animated series “Emerald” to Knowledge Canada, Mediacorp Singapore and Noga Israel.
Adapted from the hit book series by Harriet Muncaster, the 18 x 11′ series, which includes a 22’ special, is produced by U.K. independent Kelebek Media for Sky Kids U.K.
Aimed at children aged 4-7, it revolves around the titular Emerald, a mermaid, whose life takes a dramatic turn when her mother marries the Sun King, making her a princess. It follows her as she navigates a new life that is drastically different from her life with her father and his girlfriend above their restaurant.
Helping her deal with the challenges of a blended family that includes a princess step-sister, are Theodore the Sea Unicorn and Shelly the Sea Turtle who also provide comic relief.
“Emerald” is a companion series to Kelebek Media’s 2D animated series “Isadora Moon” (48 x 11’ + 2 x 22’), which is also based on the global publishing phenomenon created and written by Muncaster.
The source book series “Isadora Moon,” about a half-fairy, half-vampire girl who embraces her singular identity, has sold more than seven million copies worldwide in 42 different languages. Madgic Distribution holds worldwide distribution rights for the series, excluding the U.K., U.S. and Italy.
Said Lionel Marty, managing director and founder of Madgic Distribution: “Harriet Muncaster’s book series ‘Emerald’ is much loved by children around the world and we are excited that we have already sold the show to key broadcasters in Canada, Singapore and Israel. These deals have set the ball rolling on international sales and we look forward to bringing more partners on board during Mipcom.”
Madgic Distribution boasts a growing portfolio of high-profile children’s and family properties including animated series “Jade Armor,” “Angelo Rules” and live action shows such as “High Hoops,” “Hawa & Adam” and “Showkids.” Madgic Distribution also houses its own production company, Zephyr.
Founded in 2022 and headed by Jean-Michel Spiner, Paris-based Madgic Group produces animated series and feature films through its subsidiaries 2 Minutes and Label Anim, as well as social, scientific and historical TV documentaries through its non-fiction banner, Label News. Madgic also provides animation services through 2 Minutes’ studios in Paris, Angouleme, Reunion Island and China. Its technical expertise includes both 2D and 3D animation as well as the development of in-house software.
Madgic Group has produced 270 hours of animation and 110 hours of documentaries for numerous broadcasters, including National Geographic, PBS, TF1, France Télévision, Canal +, M6 and Arte. Its programs are available on all the major streaming platforms and on major TV channels such as ZDF, NHK, RTVE, Discovery, SBS and Foxtel.
MipJunior ran Oct. 11-12 in Cannes.
variety.com
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