Hyundai is going after the Ford Bronco and Jeep Wrangler with a new body-on-frame, off-road SUV. Hyundai’s unveiling promised serious suspension travel, off-road tires (the concept appears to be wearing 37-inch mud-terrains) and other goodies, including a dual-hinge tailgate, “safari” windows and much, much more.
“For the North American region, we are dreaming big” Hyundai executive vice president SangYup Lee said.
The concept car has a solid rear axle and independent front suspension; the 37-inch M/Ts are wrapped around 18-inch wheels.
The Boulder is expected to share a platform with Hyundai’s new body-on-frame midsize truck that will be built and sold in the USA.
Hyundai’s announcement was peppered with praise for the U.S. market, to which it says it owes a great deal of success. That’s also why Hyundai is continuing to invest billions in American manufacturing.
“America is our home,” Hyundai President and Chief Executive Officer José Muñoz told the assembled crowd.
As part of the company’s effort to bring 36 new or significantly refreshed vehicles to America in the next 5 years (accompanied by 22 from luxury subsidiary Genesis).
Munoz also plugged the company’s plans to build a new army of humanoid Atlas robots to help supplement human labor in its Georgia assembly facility.
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