CAA has signed YouTube creators Rhett McLaughlin and Link Neal, and their studio, Mythical Entertainment.
The signing comes after the pair had announced signing with WME in August 2023. The duo host a daily YouTube show Good Mythical Morning, which has close to 3,000 episodes across 14 years, which includes comedy, variety, culinary and game show segments and is said to “draw audiences comparable to broadcast and cable TV talk shows.”
Their studio, Mythical, features YouTube channels with 34 million subscribers and 14 billion lifetime views, as well as a combined following on TikTok, Instagram, Facebook, Snap and X of more than 26 million. The studio has more than 100 full-time staff in Burbank and is independent and self-financed.
Shows include their spinoff series Mythical Kitchen, which has four million subscribers, and Last Meals, which launched the career of Mythical Chef Josh Scherer. They have also produced two seasons of their YouTube original series Buddy System and last year released Wonderhole, their first fully self-financed longform original series, which drew more than six million views in its first month of release.
The two have embarked on several sold-out tours and released three New York Times bestselling books, in addition to a premium fan community and a large merchandising business.
Rhett & Link also have a mythical ventures fund, in which they also provide mentorship to other creator-centric businesses, including Hot Ones and Smosh.
The two have also worked with dozens of major brands, and were the first digital creators to be the centerpiece of a televised Super Bowl commercial, via their partnership with Wix.
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