German condiments firm Develey sells US factory to Newly Weds Foods

Develey Mustard & Condiments Corp., a subsidiary of Germany’s Develey Senf & Feinkost (Develey), is selling its US production facility to Newly Weds Foods.

Financial terms of the transaction were not disclosed.

With the sale of the plant in Dyersburg, Tennessee, Develey said in a statement it is “strategically realigning its business model in the US” and is “sharpening its focus on sales and brand management”.

Develey suggested the disposal of the facility is also part of a manufacturing agreement between the two companies, adding it will “remain actively involved in production through a close partnership with Newly Weds Foods as a co-producer”.

Michael Durach, the chairman of the board of Develey Mustard and Condiments Corp., said in the statement the partnership “lays the foundation for an even more focused, growth-oriented business model in the US market”.

Durach explained that the alliance “allows both companies to benefit from each other’s production expertise and infrastructure”, while Develey focuses on its “strengths in brand development, expansion of our private-label business, sales, and customer relations”.

The operational business of Develey Mustard & Condiments Corp. will remain unchanged post the transaction, with the company continuing to serve its current retail and co-packing clients, according to the statement.

Develey, which owns the Löwensenf and Bautz’ner brands, confirmed to Just Food that all employees of Develey Mustard & Condiments Corp. will be taken on by Newly Weds Foods.

The Dyersburg facility will be integrated into Newly Weds Foods’ production network, with plans to start manufacturing of its own products from the site in early 2026.

For its part, Newly Weds Foods said in a separate statement that the acquisition will allow it to “further enhance” its capabilities in producing liquids, and at the same time expand its packaging options to include PC cups, sachets, and bag-in-box pouches.

Newly Weds Foods is backed by venture-capital firm Redwood Holdings. Based in Chicago, the company produces seasonings, sauces and ingredients for the foodservice channel and food manufacturers.

It operates 17 plants in North America, along with another 13 in the UK, China, India, Poland, Australia and New Zealand, Thailand and the Philippines, according to the Newly Weds Foods statement. The Dyersburg plant acquisition brings the total to 31.

Newly Weds Foods’ president and CEO Brian Johnson said: “The integration of the Dyersburg facility reinforces our commitment to expanding our presence in the dynamic sauce segment.

“Sauces have proven to be a perfect complement to our coatings, seasoning, and functional ingredient offerings, and they allow us to provide our customers with a total innovation solution for their products.”

Newly Weds Foods added the “investment” will “expand” the company’s capacity to provide sauces to quick-service restaurants and the food ingredients market.

“German condiments firm Develey sells US factory to Newly Weds Foods ” was originally created and published by Just Food, a GlobalData owned brand.

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