General Atlantic is exploring a potential US initial public offering of Joe & the Juice as soon as next year, according to people familiar with the matter.
The private equity firm has recently been speaking to prospective advisers about a listing of the juice and coffee chain, the people said, asking not to be identified as the information isn’t public. A first-time share sale could value the Danish company at about €2 billion ($2.4 billion), the people said.
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