Enough With The Jack Daniel’s, Says Jim Cramer

We recently published 11 Fresh Stocks Jim Cramer Talked About While Discussing AI-Led “American Renaissance”. Brown-Forman Corporation (NYSE:BF-B) is one of the stocks Jim Cramer recently discussed.

Brown-Forman Corporation (NYSE:BF-B) is one of the largest alcoholic beverage companies in the world. Cramer used to discuss the stock frequently in his morning show during the year’s first quarter. Back then, the CNBC TV host held the opinion that Brown-Forman Corporation (NYSE:BF-B) had dropped the ball on its iconic Jack Daniel’s whiskey. The firm’s shares have lost 25% year-to-date on the back of a disastrous 17.9% drop in June after the firm’s latest quarterly report missed analyst revenue and EPS estimates. Brown-Forman Corporation (NYSE:BF-B)’s $894 million in revenue missed $967 million in analyst estimates, while its $0.31 EPS also fell short of the $0.34 in estimates. Crucially, the firm also indicated that its revenue and income would fall during fiscal year 2026. This time, Cramer discussed potential European action against Brown-Forman Corporation (NYSE:BF-B):

“In the meantime, Europe is tough. What do they want to go after? They want to go after Jack Daniel’s. I mean enough already with the Jack Daniel’s.”

The CNBC host analyzed Brown-Forman Corporation (NYSE:BF-B) in detail after the firm’s earnings report. Here’s what he said:

“But the worst one, Brown-Forman, the maker of Jack Daniel’s, which reported a truly terrible quarter. Although if you read the press release propaganda, you might have thought everything’s fabulous. Of course, when you look at the stock, which plummeted nearly 18% today, you’ll notice that it finished even worse than Tesla stock, which is saying something given the war of words between Elon Musk and President Trump, one of the worst spitball competitions I have ever seen.

There’s the brand issue. Somehow, Jack Daniel’s just isn’t selling as, the way as it used to. Hey, by the way, same goes for their biggest tequilas, like el Jimador and Herradura, two mainstays that both declined 13% in the fiscal year that just ended in April.