India’s Reliance Animation has secured character IP rights to develop an animated series based on the life of soccer legend Diego Maradona.
The Mumbai-based studio, a division of Reliance Entertainment, will create a scripted series chronicling Maradona’s journey from his early years to international stardom for streaming and television platforms. The project is currently in development, with details on the creative team, distribution partners and launch timeline to be announced.
The deal was brokered in partnership with SATTVICA SA, the Argentina-based rights holder of Maradona’s IP, and mediated through Bridge Marketing Group Inc. The series will explore key moments in Maradona’s career, his personal struggles and his cultural influence both on and off the pitch.
“We are thrilled to bring the extraordinary story of Diego Maradona to a new generation through animation,” said Shibasish Sarkar, CEO of Reliance Entertainment. “His journey of resilience, passion, and achievement transcends sports, and we believe it will inspire audiences worldwide.”
Tejonidhi Bhandare, CEO of Reliance Animation, described the project as a landmark moment for the studio. “Our team is committed to capturing the spirit, struggles, and triumphs of Maradona’s life in a way that resonates with viewers across ages and cultures,” Bhandare said.
Rita Maradona, representing SATTVICA SA, added: “We, Diego’s sisters, are very happy and proud of this new project with such a prestigious company as Reliance, with which we will seek to reach the children’s audience and for all the children of the world to know our brother.”
Samuel Nieto, CEO of Bridge Marketing Group Inc., the global licensing agent for the Diego Maradona brand, added that the partnership “will help extend the legacy of the great Diego Maradona in the mind of future generations of young athletes around the world. It is going to be a beautiful story told through the magic of animation.”
The news was unveiled on the sidelines of WAVES Film Bazaar, the market component of the International Film Festival of India (IFFI), Goa.
Reliance Animation is part of Reliance Group’s entertainment sector, with operations spanning production, digital platforms, gaming and music.
variety.com
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