Crunchyroll Vets Launch Online Video Agency Unknown Film Organization

A team creatives and marketing experts, led by the producer of 2019’s microbudget viral hit “The VelociPastor” (about a crime-fighting clergyman who transforms into a dinosaur, of course), have teamed up to launch a new creative agency and production company.

The New York-based Unknown Film Organization (UFO), announced Wednesday, will specialize in the creation of both live-action and animated video for the internet and will, according to the company, look to “combat the costly bloat” of agency creative.

“You don’t need a massive crew and millions of dollars to make something that looks amazing. We’re here to prove that with the right people, and the right kind of trust in what they can deliver, a company can flourish.” said director, producer and former Crunchyroll head of production Jesse Gouldsbury, who produced “The VelociPastor” and directed the upcoming sequel “The VeliciPastor 2.”

“We’re not afraid to show our rough edges. Our biggest influences have always been productions that had to work within their limitations. We love when you can see the handmade craft and effort in a video, we don’t want to make things that polish away that creative intent.“

Gouldsbury started making digital video content as a teenager on YouTube in the platform’s nascent years, and would go on to make projects for clients such as Starz, HBO, AT&T, Warner Bros, Frederator, Sony, Broadway Video and more that have racked up billions of views combined. He said the experience making “The VelociPastor,” which he worked on his spare time while at Crunchyroll, inspired him to go out on his own and build a team.

Alongside Gouldsbury, cartoonist, comedian and animator Alex Krokus will serve as the company’s creative director. The most recent volume of his webcomics, “Loud & Smart & In Color” was released by Silver Sprocket in February 2025 and his debut graphic novel from Chronicle Books, “Talking to My Father’s Ghost” was on both Forbes’ and NYPL’s Top 10 Graphic Novels of 2025.

Meanwhile Braith Miller joins as the head of production. Miller was previously at Crunchyroll overseeing in-house audience-facing content including anime documentaries, video essays and historical podcasts. He also worked on building the company’s mascot, Crunchyroll-Hime and is also responsible, according to UFO, for “that Vine where the guy gets arrested for kicking too much.”

Adrian Apolonio joins as the head of marketing. With over ten years experience in digital production, Apolonio has worked for companies such as Crunchyroll, Netflix, where he built the internal production team for marketing Netflix’s anime properties, and Frederator, where he helped build its anime YouTube channel.

Nicholas Fung has been named UFO’s post-production supervisor. Fung has over ten years of post-production experience for brands such Nickelodeon, Netflix, Pokémon, and Crunchyroll. He was the sole editor of the viral Cyberpunk: Edgerunners AMV, which became the #1 most viewed video on Netflix’s YouTube channel.

“I’ve known these people for a long time and worked with them in many different forms. We were all brought together by our passion to make the most out of the freedoms in this era of digital distribution,” added Gouldsbury. “I believe with all my heart that by enabling these people, we can not only make amazing work but be a positive force in the world of digital marketing. Sometimes it’s fun to make a commercial and tell the world about cool things.”

Unknown Film Organization is backed by a seed investment by New York Times bestselling comic book writer and producer James Tynion IV, while his production house Tiny Onion will be one of the first clients and creative partners of the new digital agency.

“For the last two years, Jesse and I have spent long nights talking about the frontier of digital video, and the seemingly limitless possibilities of what you can do with a robust audience on platforms like YouTube.” said Tynion. “At a certain point, I wanted to stop talking about what might be possible, and start figuring out how to make it all real. My company, Tiny Onion, has ambitious plans for its partnership with UFO, and I can’t wait for everyone to see that ambition come to life.”