China Baijiu Makers Try to Woo Sober Gen Z With Milder Liquor

China Baijiu Makers Try to Woo Sober Gen Z With Milder Liquor



China Baijiu Makers Try to Woo Sober Gen Z With Milder Liquor
China’s struggling liquor distillers are pivoting to milder versions of the nation’s fiery baijiu in hopes of appealing to a younger generation of lighter drinkers.


www.bloomberg.com
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