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At what point does the search for eternal youth go too far?

Don’t get me wrong, I fully support ten-step skincare routines. And if you want to get a little work done? Go for it. Whatever makes you feel good. But lately, the internet has gone feral over a new product from Kim Kardashian’s SKIMS: a face wrap that sold out in minutes and, according to the product description, claims to “sculpt the face with collagen yarn.”

The face mask looks less like a cutting-edge beauty tool and more like something a 1950s mom would wrap around her kid’s head for a toothache. So if you’re confused, you’re not alone. We were, too — and apparently, so is the rest of the world.

But here’s the best part: this isn’t a one-off. There are hundreds of similar products currently on the market. So what exactly are these face wraps supposed to do?

Let’s break it down.

Sculpting face masks isn’t a new concept. They date back centuries (hey, just because people didn’t have electricity doesn’t mean they didn’t want to look snatched). The goal of any sculpting mask is to contour the face, smooth out lines, reduce excess skin, and offer a more youthful look without ever undergoing the knife.

Interest in facial contouring exploded in 2021 when the ancient Chinese gua sha technique went viral on TikTok. But SKIMS’ version takes the trend to a whole new level — and judging by how fast it sold out, people are clearly still chasing that fountain of youth.

So, do these things actually work? Honestly, it’s hard to say. Experts have mixed opinions. And personally, I’m still not convinced my night cream is doing anything. But if your curiosity is piqued, we don’t blame you.

While the SKIMS wrap is currently sold out (you can join the waitlist here), we’ve rounded up some great alternatives that promise similar results. From Skin Gym to RéVive, these face contouring straps might just give you the results you’re striving for, or make you look like Hannibal Lecter (don’t worry, we’ve seen the videos). It’s a toss-up. But hey, you won’t know until you try. Shop our favorite picks below.