These days, brands rarely launch mascara with a singular shade. Colorful mascaras have been on the rise these past few years, as evidenced by the icy and blue mascara trend. And now, 2026 is all about tapping into natural, soft brown tones.
In the past, brown mascara was recommended to people with lighter eyelashes, and folks with green and hazel eyes to make their eyes pop. While that might still be traditional advice, makeup wearers can actually rock any shade. Especially one as flattering as brown!
There are no rules when it comes to makeup. You’d be surprised how much of a difference it makes to change something so subtle—like the shade of your mascara.
We predict the brown mascara will continue to skyrocket. So, we recommend having one in your makeup bag when the look or outfit calls for it. Keep scrolling to shop our picks for the best brown mascaras on the market right now, from drugstore staples to luxury innovations.
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