Bad Bunny’s Super Bowl Halftime Show Set a View Record, Roc Nation Says

The producer of Bad Bunny’s Super Bowl halftime show is claiming a record number of views for the performance.

Roc Nation says the show drew 4.157 billion views across the U.S. and worldwide TV broadcast, YouTube and other digital platforms in the 24 hours after it aired on Feb. 8. That figure offers a more precise measurement of the show’s reach; two days after the game, measurement firm Ripple Analytics said the halftime show had received 4 billion views, with a “view” meaning anything from one to 30 seconds of watch time, depending on the platform.

The TV broadcast is doing most of the lifting in that total, obviously. Per Nielsen, an average of 128.2 million people watched the halftime show in the United States. Using YouTube’s 30-second view qualifier, that would equate to nearly 3.5 billion views over the course of Bad Bunny’s 13 1/2-minute performance.

The YouTube video of the the halftime show had 29 million views within about 16 hours of its appearance on the platform, likely pushing it past 40 million by the 24 hour mark (three weeks later, the show is at 118 million views as of publication time). Add in international TV viewing — which typically adds up to 50 million more viewers — and other social platforms where a single second of watching a video counts as a view, and the total climbs to Roc Nation’s 4.157 billion.