The feud between Elon Musk and President Donald Trump may be bad for the MAGA camp, but it’s proven to be beneficial for X, which has seen engagement soaring over the past 24 hours. According to new data from Sensor Tower, the app formerly known as Twitter skyrocketed up the U.S. App Store’s top charts, landing at the 23rd overall spot on June 5 — up from an average rank of 68 over the last 30 days.
X also saw an average rank of number 58 over the past six months.
The ranking changes could be influenced by increased downloads and engagements with the X application.
Meanwhile, X’s ranking on Google Play in the U.S. climbed as well, up around 20 spots from the prior seven-day average and up 16 spots from the average over the past 30 days.
Sensor Tower estimates that total U.S. mobile app active users on X on June 5 increased by 6%, likely as a result of the Trump-Musk breakup, which captured the internet’s interest.
Specifically, the firm found that U.S. mobile app active users on X between 2 p.m. and 6 p.m. Eastern time on June 5 were up by 54% compared to the last seven days.
Trump’s own social network, Truth Social, benefited from the feud as well, as the president shared his thoughts about Musk with his followers. Compared with the last seven days, U.S. mobile app active users on Truth Social increased by more than 400%, Sensor Tower’s proprietary panel indicates.
However, X is still much larger than Truth Social, Sensor Tower notes, as it has 100x more U.S. mobile app users than Trump’s social network.
Across both apps, the number of U.S. mobile app active users between 2 p.m. and 6 p.m. Eastern reached a 90-day high.
X is continuing to grow its rank in the wake of the Trump-Musk breakup. As of the time of writing, the app is the 19th top free iPhone app on the U.S. App Store. Truth Social is number 14 in the Social Networking category, but is ranked below number 150 overall on the free iPhone apps chart on the U.S. App Store.
techcrunch.com
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